Hi guys, I’m Labiba and I’m Alamin and welcome to our Blog a couple in Canada. So we really got a great response to our last article and thank you so much for that. And today’s article, we are going to talk about one question that a lot of people, you know, have been asking us, which is the opportunity and how the career of a digital marketer is in Canada. Or let me rephrase it, you know, our digital marketing career in Canada.
Digital Marketing Opportunities in Canada
Right, so what Labiba is referring to is our last article where we came in the Discover Digital Marketing in Toronto, Canada. So if you haven’t checked out that article, the link is in the above. What we discussed was how we people from non-technical backgrounds ended up getting a job in Canada in digital marketing so loosely just to tell you what digital marketing is in Canada, digital marketing just like anywhere else covers a lot of things. The spectrum is very wide. It involves core strategizing, which is digital marketing, and looking into all aspects of digital marketing, including social paid search display programmatic, so the career options are many, and what career path in digital you decide to take, can make and break your career. Oh, yeah. In terms of where you start so specific to us. I let Labiba tell you exactly what we do.
Paid Search Examples
So we both of us are into paid search. He is into paid search and wholesome and I’m into paid search Google. So now when I say wholesome, like Rush up, can I Rush up does fail, no paid search for Google Facebook ads, Microsoft ads, which was earlier called Bing Ads. So that is the whole thing, you know, via social media, Google ads, or you know, a lot of different platforms basically, of digital advertising.
And when I say I only work on Google ads, so that is something very specific to one platform, which is Google ads. So I look after the entire paid search for one platform. Now, this is what both of us are currently doing but if you’re thinking you know I was a social media manager will there be a career vote yes definitely there is a lot of scopes is that you will need to make sure and you understand where what you’ve done and talked about that in your CV also to all the information all the important certification around it certifications are really valued over here.
So in your CV when you write you know, all the certifications you’ve gone or you’ve taken it helps so if you are right now in India, Bangladesh, Pakistan or where you are and you know, you want to make a career in digital marketing, I would say you know, we know on the side when your processes happening also get on the certification side,
for example, Google Skillshop or then there’s the blueprint for Facebook and then there are lists LinkedIn certifications, get these jobs, they will really help you and you know, help your CV. Also, the other thing in the CV that can help you is if you worked on brands also mentioned what that brand, what what was the work worth of in dollars. For example, I’ve worked on clients where their ad spends were $1,000 To always mention that these numbers are good in your CV.
Yeah, show the upliftment that your work has done. A lot of people reached out to us after the last article came out from potato talkies. And one of the things that I observed was that people are sticking to run of the mill job description. Let’s CVS there is no particular format on how Canadians would look at a CV To be honest, it definitely has to be different from your home country.
And we come from India, I can tell you, Indians are used to talking about three or four pages worth of CVS, especially going micro level into each and every daily task. Nobody cares about all of that away. When you come here. Please make sure that you have a one page CV at best one and a half page and then try and summarize only the upliftment that you’ve bought to your role or company through your you know, through your time over there.
So please do not get into describing the role because everybody understands what the role is all about. Make sure your certifications are there on the CV. So people who are looking for, you know, the talent around that spell job specification if it requires you to have the certification, at least it stands out. So on one page, try and be as precise as you can.
Other Things That People Have Asked Me About Digital Marketing Opportunities in Canada
Yes, sir. So the other thing that I wanted to bring up a lot of people have asked me, you know, I’m doing digital marketing in India for five years, I’m going for 10 years, you know, we everybody really values and I’m sure you’re doing great in your field. But when you come to Canada Be ready that you might have to start from scratch, you might your first job, you know, your first job, maybe something which is like a starter or a beginner level, I would recommend a view rather,
we would recommend that make it to take the first job that you get because a Canadian experience really matters over here. Plus, there are enough the company actually sees you working and sees the skills that you have, you might get a cup promotion within the company and take your job and then you can still keep applying for other jobs you know which is but this Canadian experience really helps as we bought to cassata level job when we came here, and then we have grown from there. So that’s something that really helped us. And we would definitely recommend doing that.
How to Find Digital Marketing Opportunities in Canada
Yeah, when you’re looking for starter level jobs, LinkedIn might not be the best place. So when you’re here, make sure you look into a website called indeed.com. It’s great for people who have, we’re looking for employees, but they don’t have big budgets, which means that these are not your system manager, manager level openings. These are your associate or coordinator roles.
But then again, as Labiba said, you know, in Canada work is valued over experience. So if you show good enough work, it is very common for people to get promoted to the next level very quickly in three, four months, or I’ve heard of people getting promoted in the first month itself. So definitely don’t be egoistic or don’t be very proud of where you’ve come from. If you’ve come to Canada, that speaks itself that there was something missing in your life in India or Wherever you’re from,
so one of the things you have to let go is your old designation stay held, they hold no value. And frankly, it is surprising that people still feel like it pinches them when they have to downgrade from where they were, I think, in a new country, it’s so important to learn how the North American market works. And I would personally say that, rather than taking big responsibilities in the beginning, start small and then quickly, if you’re a hard-working person, in six, seven months, you can easily transition into a more responsible role.
So, you know, keep an open mind, don’t be one of those who’s only going to be looking for that one specific role and then probably be jobless for six, seven months, you know,
Tips & Tricks to Find out a Digital Marketing Job in Canada
now other tips are like one tip and trick that we would like to share when it comes to searching for jobs or you know, looking for a job on indeed or LinkedIn. Honestly, my personal favorite has always been indeed it’s worked for me like I think it’s worked for me really well. So that depends on the cases. Don’t limit yourself when You’re searching for the keywords on the job that Google Ads Facebook ads social media,
known for digital marketing roles, like yeah, it’s such a wide roll.
yeah, it’s a wide roll. So what you have to do is look for narrower keywords like keep broad terms, and then keep those narrow keywords also. So you turms like growth marketer, that also it’s important for you to read the job description. Sometimes when you read the job description, you will understand where you fit and you’ve done this, it’s just the words are very different from what they call versus what you call, then there’s something on his digital media by a bio that is something you know,
That is actually paid search in a way that so there are like e-commerce, ma e-commerce marketing manager. So there are a lot of these terms. So now look for these terms and read the JDN and then apply.
Yeah, the first part is searching for these things. So make sure you read online more about these profiles. A lot of the profile designations per se or job postings are directly linked To the outcome that the employer wants to get out of that role. And one is paid search manager or media buyer, you know, which means clearly that is the specialty or that is the skill that the recruiter is looking for.
So, when you know yourself when you know that, for example, you work in Google ads, and you know how the budget works for Google ads, that qualifies you to be a paid search buyer or media buyer. And that’s the kind of roles you need to be applying for, and which is why it’s important to know what the jargons are, what the terminology in this country is. And this you can easily find online when you read about jobs around,
For example, paid search or social media because people treat social media very differently from paid search and display and blah, blah, blah. So everything falls under digital marketing, but it’s not the same as how it was back home. One person does everything over here. People are looking for more specific skills when they hire People.
So definitely highlight those skills, even in your CV. What I would suggest is when you come here, this is what I did, and it’s helped me. And this is why I even do shafted when we actually apply for jobs in the daytime. So we actually dedicate two to three hours in a, you know, in the morning, first off the first half of the day, and we’re continuously applying a lot of times, you know, when you start, you know, it will kind of put you down with a single already, you know, that 200 applicants 300 applicants keep applying every single day, you will definitely be the first 25 applicants.
But what we did is Monday to Friday, we actually apply for jobs in the first half of the day. I never apply for jobs over the weekend, I always thought you know, if somebody posted a job on Friday, you know, till then till Monday, it’s gonna be like they have they’re gonna have tons of applications.
So I always like to be the first ones on there or in the inbox basically. So this is something that will have really helped us and we would really advise you to keep applying don’t give up. We have seen that, you know, if you, for example, if you apply for a hundred jobs, you will definitely get a call form.
That’s normal, you know what be patient because unlike, unlike back home, for example, it’s not the same way there are not a million people applying for the same room. So the competition is there, but then it’s not crazy like what we’re used to. So, first of all, be realistic. Okay, there’s a lot of immigrants, there’s a lot of people who are native Canadians who are also switching career and looking for new jobs who’ve been laid off because of COVID-19.
So just appreciating everything it can easily take. Again, you know, if you’re lucky, you can get it in the first week itself. We know people who’ve got jobs in like one day, but then there are people who can easily find work within six to eight weeks and I’m not using months away because I think six to eight weeks is probably not a long time if you go to see to build your career.
Canadian Have Their Own Hiring Process
And you know, the recruitment process also for somebody and this is specific For people who are already based right now in Canada, we get asked, okay, you know how long it takes blah, blah, blah, it takes time. Okay, this is Canada, this is not anywhere else people will give you good money, people will appreciate your work, but at the same time, they have their own hiring process.
I think personally from both of our experiences Canada is a very process-driven market. So expect your recruitment process to be at least two weeks, three weeks long, people will maybe reply only at the end of the day and you might be stuck on a Friday email, and then don’t try and get impatient.
You know, it’s okay. Don’t badger your recruiter or that HR again and again, by emailing them. It just goes in bad taste. I think one of the things maybe they’re looking for and I would advise you guys is to be patient because if things will happen overnight, everybody would be happy, right?
So that’s something which was my next point is you Alamin said that Be patient a lot of times you know, after your interview, you will not even know whether you’re selected or not because of the process takes so long, sometimes they don’t even revert to you some. So don’t be disheartened. These things are normal over here.
Don’t Give Up Till You Find Your Job
You know, as I have actually given I’ve been given it was like three rounds of interviews, and then nobody got back to me. And it’s been a month since nobody has gotten back to me. Okay. And we know friends who gave an interview in August and they actually heard back with a job in December. So you never know what can happen. So don’t be disheartened. keep applying don’t give up till you find your job.
Yeah. And, you know, we’ll probably make a detailed article on a CV because I think that’s one of the biggest things that has helped both of us. You know, get through to the recruiters, and no, that’s for another time.
You’re not making a bad choice by picking Digital Marketing as a carrier
What we’d like is for you guys to have like a little peace of mind that okay, you’re not making a bad choice by picking digital marketing right now. It’s just that don’t come thinking that you will get into digital marketing. I think you are leaving behind a lot of us Opportunities back home to come here and build a new life. So don’t expect people or luck to kind of just work in your favor and you figuring it out,
I think it’s very important to have a clear direction. Both of us were very lucky that we realized back in our first month itself that paid search is where we want to be. If you ask us for our opinion, what and what we should do, I think if you don’t have a core background already, paid search definitely is one of those booming fields inside of a paid search. The reason why I say paid search, it covers shopping campaigns, it shows it covers a lot of lead generation, which is what the North American market is very strong about the by the buying power, and the buying capacity of people online is much higher than retail, which is why a lot of people are looking for experts,
I would say or employees who have skills in those kinds of both of us qualified to be skilled in paid search. And in the last almost a year. We’ve really you No kind of put our foot in the ground into this field. And we plan to continue because we really enjoyed it. So paid searches wide. Read about it online. You know, there’s tons and tons of blogs online. So let us know if you have any questions about this and readout for Our next article on a resume in Canada, which is something that I’m very passionate about it.
Being with us, but I think it’s rule number one or one when you’re applying for a job. There is no Canadian CV is just common sense, which I want to talk about once again. So thank you so much for tuning in. Please do subscribe to our channel. If you haven’t, it till now and share, you know, the more support we get from you, the more it really motivates us.